a material and hardware driven backpack
developed for the modern motorcyclists.
a hectic commute. angeles crest highway. a run to the corner store. itinerary and destinations constantly change.
developed to be versatile, durable, and bombproof. the motard_pak brings the best materials into a piece of kit suited for all conditions.
comprised of a 35L ruck, 3L chest rig, waterproof construction, and milspec materials.
color _ material _ finish developed around max hazan
Max Hazan is an internationally recognized motorcycle builder in los angeles.
crafting one off motorcycles from raw stocks of 4130 chromoly steel, 6061 aluminum, a few rounds of rubber to get them rolling, and a whole lot of time.
all aluminum craft and fabrication aside, max is rooted in riding. commuting through traffic via motorcycle and regularly attending track days.
talking through his motorcycle commuting and racing experience we synthesized key design attributes to address. the key direction focused on durability and practicality. you want a pack to always work and you want your kit where you need it when you need it.
design criteria for
a better motorcycle commuter pack
_ weather proof
_ abrasion resilient
_ reduced range of motion + dexterity
_ hierarchy of stowage
excerpts from tech pack
color theme - offset
developed to offset and subtly contrast urban landscapes.
resulting in a palette that’s wearable with most riding gear (black) but not overpowering.
comprised of a basalt black, dungaree green, quartz face, and rusty mud.
a prospective project for Stone Island to venture into the utilitarian carry market.
leveraging hard use components and technical fabrics, tailored to a lifestyle aesthetic.
*this project may not represent the views and ambitions of stone island*
_ 3L chest rig
_ 35L capacity rear pack
_ 4 ply Dimension Polyant Fabrics
_ Alcantara traction pads on back and straps
_ 3M Scotchlite Reflective
_ YKK Aquaguard zippers w/ custom pulls
_ Adhesivefilms seam backing tape
_ Milspec 45mm webbing
_ ISC billet aluminum connecting + tensioning hardware
instructed by Douglas Davidson
of The Brown Buffalo
“In 2005, Douglas Davidson founded The Brown Buffalo as a design and consulting firm focused on trend forecasting, innovation, product design, and product development. Over the past 12 years, we’ve specialized in providing a unique perspective in the accessories category to some of the world’s leading brands, including Nike, Adidas, Head Porter, Burton, Bellroy, HydroFlask, The North Face, and many more. Following Douglas’ own passion for product, he concentrated the firm’s energies on becoming the best backpack and travel good design firm in the marketplace, and had the opportunity to work closely with leading apparel and footwear designers on projects around the globe.”
developed summer 2018 at ArtCenter College of Design
instructor _ Douglas Davidson